2018 – The Year in Review

What a great year, 2018. We hope that you are as inspired as we are in all that we accomplished for Iowans and Iowa. Hometown Pride Keep Iowa Beautiful’s Hometown Pride program was developed in 2012 as a practical way … Continued

Spirit of Giving

For many of us the season of giving is yearlong! Thanksgiving reminds us that thanks continue throughout the year. We give to charities and religious organizations throughout the year. The giving spirit of thanks isn’t simply of dollars, but also … Continued

Back Yard Beauty

By Gerald F. Schnepf, Executive Director We have all heard the expression “beauty is in the eye of the beholder.” Well, one of my recent walks took me on a trail past the back yards of about 50 relatively new … Continued

Lead or Lose


As we look to the future of Iowa’s small-town communities, Keep Iowa Beautiful is encouraged by Governor Reynolds’ statement in the Condition of the State Address – Segment on Small Towns and Rural Iowa. “I believe the heart, soul, and … Continued

Being Thankful for Iowa Communities

My experience with over 14 years of orchestrating vintage automobile tours passing through or with stops in almost every town in Iowa makes me thankful for the wide variety of small towns and the special and unique appeal they each … Continued

We need Professor Harold Hill | June 2017

Do you know the name?  Professor Harold Hill was the traveling salesman that sold the small fictitious Iowa town of River City, Iowa, musical instruments and band uniforms.  The marketing idea by “Professor” (questionable title) Hill was the promise to … Continued

Go Sing it on the Mountain | March 2017

Let’s ‘go sing it on the mountain’ to celebrate our commitment to a clean and beautiful Iowa. April continues to be declared Keep Iowa Beautiful month by the Governor Terry E. Branstad. This will probably be the last proclamation of … Continued

Have a Heart! | February 2017

February is American Heart Month and of course Valentine’s Day as reflected in the shape of a heart. I thought it would be good to visit about “having a heart “– not in terms of personal health conditions but in … Continued

Givers and Takers | September 2016

Take a minute to look around at your circle of friends.  When you think about them, see if you can tell if they fall into the “Giver” category or the “Taker” category of society.  Let me help define what I … Continued

The Keep Iowa Beautiful Challenge | April 2016

Every day we face personal challenges – those with fellow employees, family, home, vehicle, travel, electronics, health and many others. They consume our time, cause frustration and challenge our patience. As society advances, the range and type of challenges increase. … Continued