2018 – The Year in Review

What a great year, 2018. We hope that you are as inspired as we are in all that we accomplished for Iowans and Iowa. Hometown Pride Keep Iowa Beautiful’s Hometown Pride program was developed in 2012 as a practical way … Continued

On The Road Again – Iowa’s Byways!

By Gerry Schnepf With Willie Nelson’s music on your mind, hop on your bike or motorcycle or jump in your car, SUV, RV or tour bus and head out for a new traveling adventure – Iowa’s byways. Explore these special … Continued

There’s no silver bullet!

By Gerald F. Schnepf, Executive Director The use of the term ‘silver bullet’ often refers to the ability to cut through red tape and complexity to provide an immediate, quick and easy solution to a problem or a need. It … Continued

Checking the Heartbeat of a Community

Does it need a transfusion? By Doug Friedli – Fremont County Hometown Pride Community Coach and Gerald F. Schnepf – Executive Director of Keep Iowa Beautiful When arriving on an accident or disaster scene where there are people with multiple … Continued

“That’s one small step…….”

By Gerald F. Schnepf, Executive Director “That’s one small step for a man, one giant leap for mankind!” is the famous quote credited to astronaut Neil Armstrong as he stepped on to the moon, 49 years ago – July 20, … Continued

Lead or Lose


As we look to the future of Iowa’s small-town communities, Keep Iowa Beautiful is encouraged by Governor Reynolds’ statement in the Condition of the State Address – Segment on Small Towns and Rural Iowa. “I believe the heart, soul, and … Continued

Being Thankful for Iowa Communities

My experience with over 14 years of orchestrating vintage automobile tours passing through or with stops in almost every town in Iowa makes me thankful for the wide variety of small towns and the special and unique appeal they each … Continued

Iowa's Bucket List | May 2016

The concept of the “bucket list” gained great attention from the film The Bucket List, a 2007 American comedy-drama film directed by Rob Reiner. The plot follows two terminally ill men on their road trip with a wish list of things to do before they “kick the … Continued

Is Blindness Affecting Us

Is Blindness Affecting Us? May, 2014   We value the sense of sight and have a great fear of losing it.  However, for many of us we are already becoming blind, but, don’t even know or recognize it. “The only … Continued